Dedicated solution to optimize and improve marketing performance
data-driven and advanced analytics-based system approach to improve transparency and optimization of communications
Reshape Marketing & Monetization
A wide variety of advertising channels
Opportunity to get wide coverage or precise targeting
Detailed tracking of conversions and conversions
Online
Offline
Limited choice of place for placement
The message is addressed to everyone, regardless of their interest
Inability to track the source of attraction and campaign performance
The problem of choosing ad channels and format
CHANNELS
SEGMENTATION
ANALYTICS
The ability to quickly change the parameters of campaigns and messages
The impossibility of making edits to the materials and scenarios of the current advertising campaign
CHANGES
The impossibility of making edits to the materials and scenarios of the current advertising campaign
Goals and objectives
Selection of the optimal sites and parameters of advertising campaigns
Resolving Integration and Data Quality Issues
Analyzing and predicting the potential effect of a campaign and promotion
Formation of the optimal communication mix
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Improving Marketing Effectiveness
Growth of traffic
Reducing the cost of attracting customers
Increase in the number of conversions
Implementation results
Submodels calculate all analytical, customer and marketing performance indicators
Data from all sources is cleaned, enriched and fed into the model
The model makes segmentation of clients, channels and forms recommendations of effective communication with the client
How it works
The model evaluates the effectiveness of the past advertising campaigns
Data is automatically uploaded to marketing performance and business impact reports
Concentrate on the most important things, the system will do the rest automatically
The base of the solution — the Loginom sub-models aimed at solving problems to improve the efficiency of marketing in the company. The system is available for step-by-step implementation and does not require programming skills.
The base of the solution — the Loginom sub-models aimed at solving problems to improve the efficiency of marketing in the company. The system is available for step-by-step implementation and does not require programming skills.
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