Analytical tools for loyalty system management, analytical CRM
Analytical tools for loyalty system management, analytical CRM
these are tools for increasing the controllability of the loyalty system, solving the tasks of segmenting and forming an analytical "client portrait", as well as predicting the effectiveness of various promotional mechanics.
Reshape Loyalty Layout
They starting to "fall asleep" and lose involvement in the program
Have a well-established behavioral pattern
Using to conservative channels of communication
Old clients
New clients
Active using of the program at the beginning
Often change their behavior while trying new products
Using to accessible and convenient communication channels
Problem
ACTIVITY
BEHAVIOR
COMMUNICATION
They begin to "fall asleep" and lose involvement in the program
Goals and objectives
Improving the efficiency of interaction with the customer base
Integration with all storages of the company and data control
Analytical customer segmentation
Predicting the potential impact of campaigns and promotions
Creation of an individual offer for each client
4
2
3
1
Increased of customer lifetime value
Optimization of marketing costs
Increased customer engagement
Increase in average check
Implementation results
Concentrate on the most important things, the system will do the rest automatically
The base of the solution — the Loginom tool library. The system is available for step-by-step implementation and does not require programming skills.
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